by Kate Rose

“We are not in this to create “healthy” food. We are trying to save the planet.”¹
 - Impossible Foods

Consumers are becoming more conscious of the effects their choices are having on the health of the planet, and are switching to faux meat alternatives, such as Impossible Foods’ meat substitutes, to reduce their impact on the environment. So what are the consequences of this solution?

Impossible Foods’ Mission

Impossible Foods now offer a range of products to mimic the taste and mouth feel of real meat. Products currently available are, Impossible Beef, Sausage, Chicken, Pork, Meatballs, and Meal Bowls. These products are available at both restaurants and grocery stores.

Moms Across America Objects to Impossible Burger Products in School Lunches

May 06, 2021, Impossible Foods announced that they had secured Child Nutrition Labels (CN Labels) for its Impossible Burger products, clearing a hurdle towards widely entering the K-12 market in fall 2021. Moms Across America’s director Zen Honeycutt states. “We object to this GMO branded product being provided to our children in school lunches due to health concerns. We also object to the misleading marketing claim that Impossible Food’s fake GMO meat will help reduce climate change. Our children deserve better than to have a branded product promoted to them at their school that is risky for their health and bad for the planet, especially when there are safer non-meat, more earth-friendly alternatives.”